AMP

AMP for email stands for Accelerated Mobile Pages for email and is the ability to add immersive interactions to your email. It's usually paired up with a fallback versions for non-amp inboxes

AMP is a massive opportunity to stand out in the inbox for your audience, with interactive versions of your Blocks, where users can engage right away in the Inbox with answering questionnaires, pick the color of a product they want, spin the wheel to get a discount or scratch a field to find their coupon code - the options are endless!

Prerequisites

AMP comes with a bunch of Asterixes* and here are the highlevel:

• You need an ESP that supports sending AMP versions of Emails. Here's an updated list

• Set up your SPF, DMARC and DKIM

• Fill out the official form, that whitelists your domain for all the supported ESP's. Here's the formula

• send an AMP email to the following addresses:

  • [email protected]

  • [email protected]

  • [email protected]

• now pick out some Blocks you want to make AMP versions of while we wait for the 3 weeks approval time

• Be mindful that AMP is very picky about what tags, scripts and CSS is being injected into it

Raw code

This tag tells the editor to seperate your code into two different versions. The AMP code won't be visible in the Design Editor but show the HTML version and the same inputs will be usable across both versions. On the Review page you'll be able to toggle between the AMP,- and HTML version of your Block testing out the fully operational version of both versions of the Email.

The tag must be used both within your Base and Blocks in order to fully be operational, segmenting out the needed tags for each version. When exporting, downloading or previewing in code view your AMP,- and HTML versions will all be exported in the correct format.

{% if AMP %}
// This is exported for your AMP version
{% else %}
// This is exported for your HTML version
{% endif %}   

Result