# Merge Tags

{% hint style="info" %}
Only users with role **Admin** can edit Merge Tags
{% endhint %}

Many ESPs have support for merge tags or personalization variables, for example to write out a customers first name in the email.

The Alpaco Platform supports a Merge Tag feature, where you can add Merge Tags in Alpaco and define the matching merge tag code in the ESP/Integration.

### Creating and using a Merge Tag <a href="#creating-and-using-a-merge-tag" id="creating-and-using-a-merge-tag"></a>

In the below example, we have added a Merge Tag with the name `First Name`. Alpaco automatically creates a tag that you can use within your templates to reference this merge tag, in this case it's `[first_name]`.

![](/files/fc0GtUa18sWWMcnUHGG8)

For this newly created Merge Tag, I have to specify the corresponding tag in your Email Service Provider(ESP). In this example we'll use Mailchimp:

Now I can go ahead and use the tag `[first_name]` anywhere in my Template code:

`<h1>Hello [first_name]!</h1>`

When the **Email** is exported to Mailchimp, Alpaco will replace the `[first_name]` tag with the correct Mailchimp tag, `*|FNAME|*`:

`<h1>Hello *|FNAME|*!</h1>`


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